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/prəˈdjuːsə tæɡ/

A short audio signature — usually 3 to 8 seconds — carrying the name, brand, or slogan of a producer, DJ, or videographer. It may be spoken, melodic, or built around an effect. It protects your work and identifies who created it.

You receive DRY and FX versions, ready for whichever suits the beat.

Also known as:

• Voice Tag
• Beat Tag
• Audio Drop
• DJ Drop

Tags started with DJs in the 1980s, who put their name on a mixtape so people knew whose tape it was. Producers picked them up again when beats moved online, for a plainer reason. Steal the beat and the tag still says who made it.

Then they became part of the music. Mustard's tag on Not Like Us is not marking a file. It is a moment on the record, and people wait for it.

Producers who avoided them have changed their minds. Hit-Boy and T-Minus both spent years without a tag, then worked out what their biggest records could have been carrying.

Three things. It sounds like you, it fits the track, and it lands in one listen. The middle one is the one people miss. A tag can be distinctive on its own and still sit wrong in a beat.

Say it aloud ten times. If it irritates you by the fourth, it will irritate a listener on the first bar.

Then keep it. Recognition comes from repetition, and a tag swapped every few months never gets there.

Under five seconds. Three is plenty. The voice tags everybody can quote are one breath long and gone before the first bar is over.

( E.g. “Oh my God, Ronny!” )

Past that a tag stops introducing the beat and starts interrupting it. If you want a fuller read, keep it for your beat-store previews and use the short one on the record.

Most producers place it in the first one or two bars, just before the beat drops. You can also sit it low in the mix and repeat it beneath the beat.

On beat-store previews, repeat it every 15–30 seconds as a watermark. Buyers receive the untagged version after the sale.

Finished records usually need less repetition: enough to identify the beat, not enough to wear out its welcome.

DRY ( RAW ) is the take exactly as recorded — the voice, nothing added.

WET is that same take with the effects on it: reverb, delay, filtering, pitch, stutters. Often it is the processing rather than the words that makes a tag recognizable.

You get both, so you can drop in the finished version or build your own around the raw one.

A producer tag made with a voice model rather than a live take. Ours are trained on one vocalist's own recordings, so it is still the voice on the profile you ordered from — not a preset thousands of other producers also have.

It runs through the same effects chain as a human take and arrives in minutes, DRY and WET, revision included.

A human take still gives you tone you cannot dial in, and somebody to go back to. Keep that one for the record.

Yes. It is yours to use however you like, commercial releases included, and we keep no rights over it.

A phrase this short rarely clears the originality bar that copyright asks for. What it can do is work as a mark of origin, so producers who want it protected register it as a trademark under their own name or their business.

It depends on the vocalist and the delivery option you select. Standard delivery is normally within 48 hours; choose the 24-hour delivery add-on when you need it sooner. You will see the date in the configurator before you pay and again in your order email.

It can shift a little depending on how many orders your vocalist already has in the queue.

A studio-quality .WAV for every phrase, with an MP3 on request. The DRY take is included; select Effects for any phrase that should also receive a finished WET-FX version. Your configurator and checkout summary show exactly what is included before you pay.

Back them up somewhere that is not only your desktop. We do not keep every file on our drives indefinitely, and once a tag has been emailed it is yours to look after.

An order can contain one or more phrases or names. Pricing is per phrase, and Effects can be enabled separately for each one. Use Add another phrase in the configurator to keep several tags in one checkout.

One tag: “Major On The Beat”

Two tags: “Major On The Beat” & “Major Shut It Down”

Unfortunately not. Every effect we add sits on the voice itself — stutters, reverse reverb, echoes, delays, filters, and the like.

No lasers, explosions, or gunshots. If you want those under your tag, the DRY file makes them easy to add yourself.

No. All of our work is done with originality. We will not use any samples from other sources in our work.

That covers clips lifted from films, shows, records, or YouTube — every tag is recorded from scratch by one of our vocalists.

Revisions are free and correct the existing recording: FX, reverb, echoes, stutters, or similar details. Turnaround is usually up to 7 days, depending on your vocalist's queue.

A revision cannot change what the tag says. New words require a new tag.

If we mispronounced your name, send a recording of you saying it and we will put it right.

Not on an existing order. A different voice means a different recording, so it counts as a new tag and has to be ordered as one.

Every vocalist has sample audio on their page — worth a listen before you order rather than after.

Tags are refundable right up until yours is emailed. Once it has been sent, it is yours to keep — at that point the work is done and the file is already with you.

We are notified when files are played or downloaded.